The Resista
Apr 24
|00:44
I saw this sotry on Sunday and it blew me away that the Startbucks dude lived in Public housing during his childhood.
Here is a link to the whole stoy on the CBS website.
Who would have believed that Americans would line up by the millions to pay $4 for a cup of coffee? Who would have imagined we would go into a coffee shop and casually ask for a double tall, one pump, vanilla skim, caramel macchiato? What the heck is a macchiato anyway?
Well the guy who did believe is Howard Schultz, the star of Starbucks. Schultz is given to leaps of imagination — he had to be, as he started out as a poor kid in Brooklyn who sold his own blood just to get through college.
Well the guy who did believe is Howard Schultz, the star of Starbucks. Schultz is given to leaps of imagination — he had to be, as he started out as a poor kid in Brooklyn who sold his own blood just to get through college.
Today as head of a $29 billion multinational, Schultz is not without his critics; some mockingly call Starbucks "Fourbucks." But when 60 Minutes correspondent Scott Pelley met Schultz, he found a salesman and a showman, who is creating his own subculture and intends to take the whole world along.
....
Starbucks is theater. That showmanship and salesmanship have made Schultz something close to a billionaire.
But that is something that he could never have imagined as a boy. Schultz grew up broke living in a public housing project in Brooklyn. There are bullet holes in the door leading to apartment 7G, in the building where he lived.
But that is something that he could never have imagined as a boy. Schultz grew up broke living in a public housing project in Brooklyn. There are bullet holes in the door leading to apartment 7G, in the building where he lived.
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